With the New Year well underway and your resolutions (hopefully) still going strong, now is the perfect time to look at your brand’s online strategy for 2016.
One essential component to a good marketing strategy is having a great website for your business, and every website needs it’s own place on the web to exist. This space is called Web Hosting, and there are many alternatives to choose from.
Here’s why having your own hosting with a domain name that you own is the best (and only) option for a small business owner.
Think of the internet as a city, with web hosting representing apartments and houses (where websites live). Would you feel secure living in a space with 200 other people? I’d bet not. Free web solutions are exactly that. They let anybody create a page for free, and this page is subject to certain limitations. All of these sites exist in the same space, side by side, and often look very similar. Most likely, you will also have to choose a domain name containing their brand name, and sometimes they will even put ads on your page. The point is yes it is free, but you don’t really own the space. Its non-exclusive and anybody can do it. Is your brand just anybody? There are other risks to this approach. If you invest your time and energy heavily into a site based on one of these free platforms and the platform one day disappears or becomes obsolete, your site is history.
The best (and only) option to secure your brand’s space on the web is to register a domain, and opt for secure hosting where you get your own space on the web. This space represents a blank canvass, and empty plot of land where you are in charge and can build whatever it is that you want without limitations. You can link to all your social media accounts, build up a mailing list, sell your products, blog… The possibilities are endless. All of this while providing the optimal experience to visitors of your site. Developing your web presence in this way ensures that it can grow and benefit your business as your business grows. Your website truly becomes an asset to your brand, as opposed to the free alternative where you leave your fate in somebody else’s hands.