Giving your site some features that will help it stand out and make your visitors want to come back again and again is a surefire way to increase your sites popularity, and your brands visibility as a result. Take your static site one step further with these tips.
Be as accessible as possible to your customers.
Your websites main purpose is to increase your business’ visibility to customers. This includes telling your customers where to find you, as well as giving them an easy way to contact you. A contact form and a google map link are really good features to have on your website in order to achieve this.
Make it as easy as possible for customers to get through your door.
Are you a service business that serves clients on an appointment basis? Letting customers book their appointments online through your website is a great way to engage your visitors. Remember, while they are booking their appointment and interacting with your site they will most likely have a quick browse around, looking at what else you have to offer.
Offer exclusive ‘online only’ deals and coupons.
Creating special offers that require customers to visit your site can work, as long as the offer is good enough that a potential client finds it worthwhile to take the time to navigate to your site to take advantage of the deal. Offering offline coupons that can be turned in to discounts and deals on your website is a great way to promote your product or service and up your sites visibility.
Your clients can offer you valuable information that can empower you to make informed changes to your product offering. Collecting this information through your website through mediums such as surveys and questionnaires is a great ability to have. Testimonials, opinions and suggestions are all extremely important in helping you refine your product or service offering
A well designed website has the power to be so much more than just a static corporate profile. It can be a powerful tool to drive sales, improve performance and collect valuable data from your customers. Including features to achieve specific goals is a great way to maximize the return on your investment, and will ensure your new website stays useful and relevant.