A web designer’s job is simple, right? Meet with the client, listen to what they want, get a few images and some copy together and the website is done, and all for an amazingly low price. In a week the client has a fantastic website scooping up thousands of hits, or making millions in the case of ecommerce sites.
Sounds great doesn’t it? The reality is in fact pretty far from this. Getting a website up and running in a few hours is possible, however corners are bound to be cut at some point. Good web design, performed by a web professional, must take the big picture into account.
A good website should check the following boxes:
- Is the website appropriate for the target audience?
- Is the site responsive and mobile friendly?
- Does the site provide a pleasant user experience?
- Is the site well-structured and optimized for SEO?
- Does the look and feel of the site match that of the brand?
A web-designer should be able to assist you with all of these things with the end result being an attractive, well designed site that impresses your potential clientele! As the client you need to provide some direction as to the personality and feel of your brand or product. The designer will be looking for feedback and approval on designs and layouts, as well as content if the designer is taking on the responsibility of writing copy. Nothing is more detrimental to a project than a slow line of communication between designer and client. If both parties agree to stick to a project time-line then everybody wins.
Once a site is complete, and all the necessary testing and revisions have been completed, the job of marketing the site begins. Analytics should be implemented to monitor progress and to track site traffic. Here’s where a lot of potential unrealistic expectations may have to be dealt with. The typical question of “Why isn’t my site on top of Google?” comes up a lot.
Hiring a web designer is essentially entering into a long term partnership. As your business grows, so will your site. A good designer will be able to make sure you are always getting your image and your message across in the ever-growing and ever-changing World Wide Web.