In part 1 of this series we looked at choosing a good domain name for your website. In part 2 we are going to look at setting goals for your website. What this means is basically putting down in black and white whatever it is you would like your site to accomplish for your business, whether that is online sales, handling bookings and reservations, or any other special functionality you would like your site to provide. It is a very good idea to do this at the start of a project, before even considering layouts, colour schemes, typography, and all the other fun stuff… [Read more…]
The very first point of contact a visitor has with your website is your domain name. It will also appear on your business card, your letterhead, and form part of all your email addresses. This is why it is critical to choose a good one.
Here are my guidelines to choosing a successful domain name:
Starting this week, I’ll be breaking down the process I work through when creating a new web site with a client and focusing on what you as a brand or small business owner need to consider when we start your project. [Read more…]