You are busy making, creating, doing your thing that brings people joy and adds value to their lives – so you don’t have time to keep setting up advertising campaigns and dealing with vague queries. It would be nice to have someone to help you field enquiries and market your business, but employing and training a person to help out costs time and money which could be better spent elsewhere. With a little bit of effort up-front you can have your own place on the internet which showcases your talent to the world, making life easier in the long run.
Here are three ways a website makes your business life easier:
1. It’s easier and cheaper than building a shop or renting a space. Your web-site is a pixel-based alternative that can reach the world with gorgeous images and friendly text instead of high-maintenance real estate and human resources!
2. It gives you or your product credibility. While Social Media is great for getting your product or skills out to a group of friends and family, a web site provides in-depth information about what you offer. All those frequently asked questions can be dealt with in one place and people can sign up, get quotes and even pay you good money at the click of a mouse. And it works both ways because your shareable images, special offers and words of wisdom will create a wider network on Social Media which will all lead back to your website.
This might sound like a typical marketing pitch, but, if your customer is looking for a business like yours online, will they find you or your competitor? The internet never sleeps, and people are always searching. Make yourself visible 24 hours a day, seven days a week. Who knows, you could close a sale at 3AM while you are asleep, and your website would have done most of the work for you.